The global appetite for clean and transparent food continues to grow — and fruit puree is leading that shift. As shoppers increasingly reach for products labeled “organic” and “made with real fruit,” manufacturers are turning to organic fruit purées to meet that demand. From beverages and yogurts to frozen treats and snacks, fruit purees have become the go-to ingredient for brands seeking authenticity and trust.
At AFP, we’re proud to introduce our first USDA Certified Organic Fruit Purées — Organic Strawberry and Organic Apple — available now in 44 lb aseptic bags, with drums available upon request. Designed for purity, consistency, and performance, these aseptic fruit purées reflect what today’s retail consumers value most: clean ingredients, natural flavor, and certified transparency.
Understanding the Market for Organic Fruit Purées
According to the Organic Trade Association, U.S. organic food sales exceeded $69 billion in 2023, with fruit-based products leading category growth. Research from NielsenIQ shows that 70% of consumers are more likely to buy products made with certified organic ingredients. Shoppers want transparency and recognizable ingredients — not chemical-sounding names.
This explains the rise of organic fruit purées in retail-ready formulations. Labels that highlight “made with organic fruit purée” consistently outperform those labeled “flavored with fruit,” because they communicate authenticity, nutrition, and trust.
What Makes a Fruit Purée Organic
An organic fruit puree follows strict standards under the USDA National Organic Program (NOP). From cultivation, processing and handling, every stage is verified to exclude synthetic pesticides, fertilizers, and GMOs. Fruits such as mango, orange, blood orange, and passion fruit must retain their natural properties while being grown and processed in approved facilities.
Being USDA Certified Organic means full traceability — from orchard to the bag — and an audited supply chain that prioritizes sustainability. This seal guarantees to consumers that what they’re enjoying is truly natural, safe, and responsibly sourced.
🔗 Learn more about USDA Organic Standards here.
The AFP Difference: Certified Organic Fruit Purées
At AFP, we believe certification is more than a label — it’s a commitment to quality and integrity. Our USDA Certified Organic Strawberry and Apple Purées are produced aseptically to preserve natural sweetness and bright flavor without preservatives or added sugar.
Available in 44 lb aseptic bags, with drums available upon request, these aseptic fruit purees are ideal for general beverages manufacturing, Ice cream and dairy companies, smoothies, sorbets, yogurts, and frozen desserts.
While Strawberry and Apple are the first organic flavors now available, AFP is already expanding its organic line, with additional tropical and classic varieties coming soon. This continued innovation ensures that food and beverage manufacturers will soon have more certified options to meet clean-label and organic demand in retail markets.
Why Consumers Choose Organic Fruit-Based Products
Consumers today read labels as carefully as they taste products. “Organic,” “real fruit,” and “no artificial ingredients” have become powerful trust signals in retail. Organic fruit purées allow brands to highlight flavor and nutrition naturally — appealing to shoppers who prefer fewer additives and more recognizable ingredients.
Retail data confirms steady growth in organic fruit innovations — especially classic flavors like lemon, orange, and watermelon, alongside premium options such as dragon fruit, blueberries, grapefruit, and tangerine. These other fruits are increasingly seen as symbols of quality, creativity, and sustainability.
From Orchard to Shelf: Purity That Builds Trust
In retail, certification equals confidence. The USDA Organic logo on packaging instantly assures customers that the fruit puree inside was sourced and processed responsibly. Clean-label shoppers, especially Millennials and Gen Z, actively prefer products made with organic fruit purées, associating them with health, sustainability, and better nutrition.
From smoothie bottles to yogurt cups, organic purées now define what “premium” means in supermarkets. For brands, this shift goes beyond marketing; it’s about creating products that align with evolving consumer expectations for transparency and authenticity.
A Future Built on Trust and Quality
The demand for organic aseptic fruit purées is reshaping how consumers define quality. As AFP continues to expand its organic line — starting with Organic Strawberry and Organic Apple and soon adding new certified varieties — we remain committed to supporting manufacturers with ingredients that combine purity, performance, and consistency.
At AFP, our mission is simple: help brands craft products that taste authentic, meet clean-label standards, and earn lasting consumer trust.
🍓 Discover AFP’s Organic Fruit Purées — USDA Certified, shelf-stable, and made for the clean-label generation.👉 Explore more at asepticfruitpurees.com